Launchpad Series

Launchpad is a brand new interview series created by De Broc School of Business, featuring some of the brightest and best entrepreneurs with businesses in various stages from start-up through to IPO and beyond. Launchpad explores the real issues faced by business leaders and better understands the creative genius behind the entrepreneurial mind across a range of business sectors.


Blubel is a smart bicycle bell that lives on your handlebars and helps guide you around your city; one quick glance will tell you where you are heading and where to turn next.  Here, Blubel founder Sasha Afanasieva talks about how the company came about and where her inspiration came from.