Interactive Workshop Gives De Broc Students Head-Start in FMCG

23 May 2017

Topic: Careers

Interactive Workshop Gives De Broc Students Head-Start in FMCG

De Broc students have been learning about the fast-moving consumer goods (FMCG) industry during their last interdisciplinary week.

Interdisciplinary weeks at De Broc focus on developing the skills and knowledge that make students employable, featuring activities such as interactive projects, CV-writing and talks from industry experts.

For this last interdisciplinary week of the year, Manveen Bhogal, Careers Consultant at the University and expert on FMCG recruitment, led a workshop designed to teach students about careers in the sector.

The session began with an introduction to FMCG; Manveen described the fast-paced nature of the industry, which deals with goods with a short shelf life. This was followed by a number of interactive exercises; in one, students learned which famous brands are owned by which company.

Manveen then shared her recruitment insight by describing the roles available across FMCG and revealing FMCG’s top three employers as rated by students – L’Oreal, Adidas Group and Unilever.

She also spoke about the graduate recruitment process, explaining how students can engage with employers through university careers services, employer events on campus, job sites and work experience placements. Graduate schemes, offered by the likes of Coca-Cola and Nestle, were also explored.

Manveen said: “Commercial awareness is hugely important in the FMCG industry, whatever role you hold. By the end of our interactive day, the students understood why it’s important to understand your product, as well as the industry as a whole.

“The students really engaged throughout the day. FMCG is a competitive world, but equipped with information on recruitment processes and the structure of the industry, the students are in a good position to succeed.”