Grenoble MSc Marketing Management

Develop the analytical and strategic thinking skills required for success in marketing management with this industry-focused master’s course. The Grenoble MSc Marketing Management, designed and awarded by the triple-accredited business school, Grenoble Ecole de Management, and delivered at De Broc School of Business in Central London, will enhance your CV and refine the skillset needed to manage a modern day company.
Next start date:
September 2017
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This course equips you with the in-depth knowledge and skillset required to lay the foundations of a successful career in marketing management. Your entire second year will be dedicated to the Final Management Project, giving you the opportunity to shape your studies to suit your professional goals. You can also obtain a Postgraduate Diploma in Marketing by completing two additional assessments, giving you further competitive advantage.

Why this course?

This course is frequently reviewed to ensure that it stays in line with current industry trends. As well as the skills and knowledge you will acquire, you will have access to our careers team, who will help you with job applications, CV writing and interview techniques when needed. 

Grenoble Ecole de Management is an institution whose reputation goes before it, accredited as it is by three leading accreditation bodies. Only 1% of the world’s elite business schools can claim recognition from the following:

  • AMBA (Association of MBAs) – UK accreditation body
  • EQUIS (European Quality Improvement System) – EU accreditation body
  • AACSB (Association to Advance Collegiate Schools of Business) – USA accreditation body


Who is this course for?

This course is ideal for recent graduates looking to stand out in an overcrowded job market, and equally as useful for those currently working in marketing at junior level, looking to take their career to the next level. 

What will you learn?

Academic theory has been combined with more practical aspects to create a well-rounded learning experience. As well as business specific knowledge, you will acquire skills vital to a variety of different industries, such as critical thinking and problem solving.

With the second year dedicated entirely to your final project, you will be able to specialise in a subject that interests you. Please note that you must be eligible to work in the UK in order to carry out a work placement or internship.

Course structure

Grenoble MSc Marketing Management is designed for recent graduates and junior marketing managers, this programme provides an excellent understanding of the operational impact of marketing decisions on corporate performance. Beginning in September, you will spend a full academic year (September-June) studying the fundamentals of marketing management and capabilities as well as more specialised topics, with more than 60 hours being dedicated to digital platforms.

The second year of the programme is dedicated to your final management project, conducted under the supervision of a GEM tutor. This is an applied or theoretical research project that can be completed in parallel with full-time employment or an approved internship. Students are encouraged to choose a subject related to their future career.

The Final Management Project is completed remotely and you are not required to be present on campus during the second year of the programme. You may also work whilst completing your Final Management Project.

Module Content
Year 1

Core Modules


Digital Marketing
  • Insight into Digital
  • IMC and Digital Models
  • Digital Analytics
  • Content Marketing

Strategic Management

  • Strategic Marketing and Planning
  • Marketing Psychology and Consumer Behavior
  • Brand Management and Product Development
  • Managing Marketing
  • Qualitative and Quantitative Market Research
Marketing Management
  • Innovation through Design
  • Marketing Metrics and Pricing Policy
  • Customer Relationship Management
  • Project Management
Core Business Skills
  • Corporate Finance
  • Accounting
  • Intercultural Management
  • International Negotiations
Capstone Course
  • Research Methods for Managers and Integrative Case Study
Year 2
Final Management Project

The second year of the program is dedicated to the Final Management Project conducted under the supervision of a tutor. This is in an applied or theoretical research project that can be completed at a distance and in parallel with full-time employment or an approved internship.  Students are encouraged to choose a subject related to their future career.


Career progression

If you study the Grenoble MSc Marketing Management, it will prove instrumental in securing you employment after your graduation. With a second year research project that can be tailored to meet your aspirations, this programme delivers the tools you need to define your own future.

Career paths you may want to consider include product manager, media buyer, market researcher and account executive.

For those wishing to further their education, you would likely consider the following options:

  • Master of Business Administration (MBA)
  • Chartered Management Institute’s (CMI) postgraduate qualifications
Entry requirements

• Undergraduate degree at 2:1 or equivalent (e.g 60%) from a recognised university (assessed by GEM admission board)
• GMAT is not an obligatory requirement, but is considered an advantage and may be required for some applications (target score 550)
• Only UK and EEA students can apply for GGSB courses

English proficiency options:

• TOEFL – 94 (22 minimum in each component)
• IELTS - 6.5 (6.0 minimum in each component)
• PTE - 63 (51 minimum in each component)
• Cambridge Proficiency Exam: A, B, C

Grenoble MSc Marketing Management is not eligible for Tier 4 sponsorship under the Point Based System. Non EEA nationals with the existing visas should contact The International Visa Office team on +44 (0)1483 216588 or e-mail to find out if they are eligible to join the course.


UK/EU: £18,650 / full programme